Coco Cultr is a fashion-forward sports merchandise brand that's taking the industry by storm. Founded by Chiro, a lifelong sports enthusiast, the brand specializes in upcycled jersey dresses and one-shoulder tops, catering to the demand for stylish, feminine sportswear. With a unique approach to sustainability and design, Coco Cultr has become a favorite among professional athletes, downtown cool girls, and models alike.
Chiro's journey began during the pandemic when she was a student at Western Washington University. She struggled to find sports merchandise that felt distinctly feminine, so she took matters into her own hands. With a sewing machine in hand, she started making clothes, and her unique creations caught the attention of the owners of Procell, a Lower East Side vintage shop known for its immaculate curation of sportswear and streetwear. This led to a collaboration with the shop, and soon, Coco Cultr's pieces were being carried by Nike as well.
The appeal of Coco Cultr lies in its combination of sportswear and fashion. Chiro's designs include miniskirts, one-shoulder silhouettes, and tube tops, all made by hand in small batches. She sources vintage or deadstock sports merchandise, meticulously hunting through thrift stores, flea markets, and swap meets to find items in good condition. From there, she refashions them in a way that feels authentic and stylish, creating pieces that she truly likes and wears all the time.
The brand's success is evident in its collaborations and demand. Chiro has designed custom pieces for Gotham Football Club's Jaelin Howell, model Imaan Hammam, and musician Zulan. As the World Cup approaches, the demand for soccer-related designs is growing, and the recent NBA finals have been a particularly hectic time for the brand. A drop over the weekend sold out in 30 minutes, but Chiro is working hard to keep fans satisfied.
Coco Cultr's unique approach to sportswear and fashion, combined with its sustainable practices, has made it a standout in the industry. Chiro's passion for sports and fashion, along with her ability to create authentic and stylish pieces, has made her a favorite among those who want to rep their favorite teams in a way that's both fashionable and meaningful. With a bright future ahead, Coco Cultr is poised to continue its success and become an even bigger player in the world of sports merchandise.
